MEET THE FINALISTS: #EYMA2025

Gwen Addo- International Inspirational Mother Finalist

Gwen Addo

Gwen Addo is a trailblazer who transitioned from the structured world of banking to the dynamic realm of entrepreneurship, becoming a transformative figure in the African hair industry. Her story is one of resilience, vision, and a relentless drive to empower others.

Gwen began her professional journey in banking, working at Standard Chartered Bank for several years. However, her vision was greater than the confines of corporate life. Inspired by a personal struggle—her insecurity with thin hair as a child—she turned her pain into purpose.

In 2013, Gwen founded The Hair Senta, redefining the hair industry in Africa by creating a one-stop centre for all hair needs. Unlike traditional hair retailers, she focused on branding and elevating hair extensions into a premium lifestyle product. Her vision was clear: “When you think hair, you think The Hair Senta.” The Hair Senta quickly gained recognition for its wide range of hair textures and innovative events like the Big December Sale, which brings customers from across the region. Gwen also introduced the Last Call Sale, a groundbreaking online promotion that turned challenges into opportunities, ensuring her business not only survived but thrived.

Gwen’s journey is a testament to the power of purpose-driven leadership, proving that challenges can be the foundation for creating lasting impact. With her unwavering commitment to excellence and authenticity, she continues to inspire and uplift everyone she encounters.